An experienced Graphic Designer in the advertising and entertainment industry who braved the world to pursue my passion for digital art and advertising. With aspirations of specializing in branding and package design, I have a flair for crafting visually compelling narratives. My exposure to multiple cultures enables me to easily grasp the needs and preferences of diverse customer bases, a skill that proves invaluable in marketing and product development.
Whenever my mind isn't immersed in digital design, I occupy my time with a captivating array of literature, delving into the novels of Colleen Hoover and Mitch Albom. Recently, I embarked on a linguistic journey, endeavoring to master the intricacies of both the French and Hangeul (Korean) languages, aiming to enrich my understanding of these diverse cultures.
- Design digital and print materials, including logos, marketing materials, and web assets for various clients - Ensure consistency and quality across all design assets of the client to strengthen brand vision and achieve success in each project goals
Advertising & Promotions Coordinator
Star Creatives, ABS-CBN Corp.
October 2021 – July 2022 | Manila, Philippines
- Developed advertising strategies by collaborating with the marketing teams to analyze target demographics to tailor advertising campaigns effectively for different television series. - Created promotional materials which increased viewership, engagement, and overall awareness of television series that hit 4.9% rating.
Freelance Multimedia Designer
Digital Doughnut Manila
October 2021 – July 2022 | Manila, Philippines
- Rebranded food and beverage businesses by developing new marketing strategies to increase brand awareness. - Generated visually engaging and interactive content across Instagram and Facebook weekly which increased 10-30% monthly sales for the businesses.
Freelance Graphic Designer
Black Sheep, ABS-CBN Film Productions Inc.
December 2020 – April 2021 | Manila, Philippines
- Planned and developed captivating promotional materials and visual assets such as teaser posts and videos that helped ignite anticipation and buzz for an indie film. - Created effective marketing for the indie film that helped popularize new actors which resulted in them being nominated for various awarding bodies.
Graphic Designer
Star Cinema, ABS-CBN Film Productions Inc.
November 2020 – April 2021 | Manila, Philippines
- Created eye-catching promotional materials for films and television series that boosted viewership and garnered multiple awards. - Collaborated with marketing and production team to develop creative concepts for effective campaigns.
I'm Allison.
I speak your visual language.
ABOUT
An experienced Graphic Designer in the advertising and entertainment industry who braved the world to pursue my passion for digital art and advertising. With aspirations of specializing in branding and package design, I have a flair for crafting visually compelling narratives. My exposure to multiple cultures enables me to easily grasp the needs and preferences of diverse customer bases, a skill that proves invaluable in marketing and product development.
Whenever my mind isn't immersed in digital design, I occupy my time with a captivating array of literature, delving into the novels of Colleen Hoover and Mitch Albom. Recently, I embarked on a linguistic journey, endeavoring to master the intricacies of both the French and Hangeul (Korean) languages, aiming to enrich my understanding of these diverse cultures.
PROFESSIONAL
EXPERIENCE
Advertising & Promotions Coordinator
Star Creatives, ABS-CBN Corp.
October 2021 – July 2022 | Manila, Philippines
- Design digital and print materials, including logos, marketing materials, and web assets for various clients - Ensure consistency and quality across all design assets of the client to strengthen brand vision and achieve success in each project goals
Advertising & Promotions Coordinator
Star Creatives, ABS-CBN Corp.
October 2021 – July 2022 | Manila, Philippines
- Developed advertising strategies by collaborating with the marketing teams to analyze target demographics to tailor advertising campaigns effectively for television series. - Created promotional materials which increased viewership, engagement, and overall awareness of television series that hit 4.9% rating.
Freelance Multimedia Designer
Digital Doughnut Manila
October 2021 – July 2022 | Manila, Philippines
- Rebranded food and beverage businesses by developing new marketing strategies to increase brand awareness. - Generated visually engaging and interactive content across Instagram and Facebook weekly which increased 10-30% monthly sales for the businesses.
Freelance Graphic Designer
Black Sheep, ABS-CBN Film Productions Inc.
December 2020 – July 2022 | Manila, Philippines
- Planned and developed captivating promotional materials and visual assets such as teaser posts and videos that helped ignite anticipation and buzz for an indie film. - Created effective marketing for the indie film that helped popularize new actors which resulted in them being nominated for various awarding bodies.
Graphic Designer
Star Cinema, ABS-CBN Film Productions Inc.
November 2020 – July 2022 | Manila, Philippines
- Created eye-catching promotional materials for films and television series that boosted viewership and garnered multiple awards. - Collaborated with marketing and production team to develop creative concepts for effective campaigns.