In my role as an Art Director, I am entrusted with making critical decisions regarding visual elements, including colour schemes, typography, and layout, all aimed at producing a seamless and visually captivating final product for this Durex project. As a Graphic Designer, I took charge of meticulously crafting the final packaging design.
PACKAGE REDESIGN
CLIENT
DUREX
ROLE
ART DIRECTOR GRAPHIC DESIGNER
In my role as an Art Director, I am entrusted with making critical decisions regarding visual elements, including colour schemes, typography, and layout, all aimed at producing a seamless and visually captivating final product for this Durex project. As a Graphic Designer, I took charge of meticulously crafting the final packaging design.
ABOUT THIS PROJECT
The fear of embarrassment and a lack of privacy pose significant barriers, particularly for the younger generation, hindering them from openly
purchasing condoms. Because of this issue, studies show that our target audience lack knowledge about sexually transmitted diseases or infections (STI/STD). In order to resolve this, we redesigned the Durex packaging which features a playful and endearing bunny character and information about STI/STDs.
COLOUR PALETTE
ELEMENT
The bunny character will be prominently
featured on the packaging, embodying a sense
of playfulness and friendliness, and serving as
a conversation starter for sexual health
education.
In my role as an Art Director, I am entrusted with making critical decisions regarding visual elements, including colour schemes, typography, and layout, all aimed at producing a seamless and visually captivating final product for this Durex project. As a Graphic Designer, I took charge of meticulously crafting the final packaging design.
ABOUT THIS PROJECT
The fear of embarrassment and a lack of privacy pose significant barriers, particularly for the younger generation, hindering them from openly
purchasing condoms. Because of this issue, studies show that our target audience lack knowledge about sexually transmitted diseases or infections (STI/STD). In order to resolve this, we redesigned the Durex packaging which features a playful and endearing bunny character and information about STI/STDs.
COLOUR PALETTE
ELEMENT
The bunny character will be prominently
featured on the packaging, embodying a sense
of playfulness and friendliness, and serving as
a conversation starter for sexual health
education.