As an Art Director for the Vans Versatility campaign, my primary responsibility was to meticulously preserve and reinforce the visual identity and brand consistency across diverse platforms and materials. In tandem with this role, I assumed the position of Graphic Designer, overseeing the development and refinement of the final campaign materials.
PRODUCT REBRAND
CLIENT
VANS
ROLE
ART DIRECTOR GRAPHIC DESIGNER
As an Art Director for the Vans Versatility campaign, my primary responsibility was to meticulously preserve and reinforce the visual identity and brand consistency across diverse platforms and materials. In tandem with this role, I assumed the position of Graphic Designer, overseeing the development and refinement of the final campaign materials.
ABOUT THIS PROJECT
In this project, we worked with students from the Humber College Media Communications program who are taking up their Photography course. This linkage project significantly enhanced our ability to articulate and convey our campaign concepts to our photographers, thereby ensuring the attainment of our intended outcomes with greater precision and effectiveness.
PHOTO BY JOSHUA ROBERTS (PEXELS.COM)
ILLUSTRATIONS BY ARIES DE PAZ
CHALLENGE
In this series of ad campaign, we aim to showcase Vans’ ability to seamlessly integrate into different aspects of consumers’ lives. We wanted to rebrand Vans as a go-to choice for
individuals seeking footwear that complements
their dynamic lifestyles and personas.
As an Art Director for the Vans Versatility campaign, my primary responsibility was to meticulously preserve and reinforce the visual identity and brand consistency across diverse platforms and materials. In tandem with this role, I assumed the position of Graphic Designer, overseeing the development and refinement of the final campaign materials.
ABOUT THIS PROJECT
In this project, we worked with students from the Humber College Media Communications program who are taking up their Photography course. This linkage project significantly enhanced our ability to articulate and convey our campaign concepts to our photographers, thereby ensuring the attainment of our intended outcomes with greater precision and effectiveness.
PHOTO BY JOSHUA ROBERTS (PEXELS.COM)
CHALLENGE
In this series of ad campaign, we aim to showcase Vans’ ability to seamlessly integrate into different aspects of consumers’ lives. We wanted to rebrand Vans as a go-to choice for individuals seeking footwear that complements
their dynamic lifestyles and personas.