PRODUCT
BRANDING
CLIENT
LONGSLICE BREWERY X TORONTO ZOO
ROLE
ART DIRECTOR, GRAPHIC DESIGNER
As the Art Director for the Longslice x Toronto Zoo project, my responsibilities focused on overseeing the comprehensive development and conceptualization of visual ideas. My role involved ensuring that these concepts harmonized seamlessly with the project's goals and objectives. Additionally, as a Graphic Designer, I took charge of designing the captivating coaster visuals, pitch booklet, and spearheading promotional efforts.
Longslice Brewery collaborated with different teams from the Advertising and Graphic Design program of Humber College to present a compelling partnership proposal for Toronto Zoo. The most remarkable work will be used to pitch the partnership to the zoo and our Wild Craft campaign was chosen as the winner for this collaboration.
PRODUCT
BRANDING
CLIENT
LONGSLICE BREWERY X TORONTO ZOO
ROLE
ART DIRECTOR, GRAPHIC DESIGNER
As the Art Director for the Longslice x Toronto Zoo project, my responsibilities focused on overseeing the comprehensive development and conceptualization of visual ideas. My role involved ensuring that these concepts harmonized seamlessly with the project's goals and objectives. Additionally, as a Graphic Designer, I took charge of designing the captivating coaster visuals and spearheading promotional efforts.
ABOUT THIS
PROJECT
Longslice Brewery collaborated with different teams from the Advertising and Graphic Design program of Humber College to present a compelling partnership proposal for Toronto Zoo. The most remarkable work will be used to pitch the partnership to the zoo and our Wild Craft campaign was chosen as the winner for this collaboration.
ART DIRECTION BY ALLISON ORTEGA
ILLUSTRATIONS BY ARIES DE PAZ
CHALLENGE
The goal is to create a unique private label for Toronto Zoo by featuring captivating visuals of prominent zoo animals in order to effectively promote Longslice's initiative in helping the zoo. Thirty percent of the generated profits will be dedicated to supporting the Toronto Zoo Wildlife Conservancy which will solidify the project's commitment to wildlife preservation.
TYPEFACE
The name "Wild Craft" suggests a sense of adventure, creativity, and craftsmanship. The typography used for the logo is a blocky typeface that align with the wild and imaginative theme, creating a cohesive and consistent narrative for the brand.
COASTER
The coasters are patterned to the look of the beer cans with the same information at the back. With this kind of design, the audience are still able to know about the partnership of Longslice and Toronto Zoo even without the physical can.
DESIGN BY ALLISON ORTEGA
POSTER
The posters are minimalist and straight to the point and informs the audience about the benefits of purchasing this beer.
DESIGN BY STEFFI ZIEBERT
PROMOTIONS
A series of static and video promotions with striking hues and playful animation will be posted in Longslice's socials in order to promote Toronto Zoo's private label and also encourage people to try and buy the new product.
DESIGN BY ALLISON ORTEGA & IVEEN DELA PENA
PITCH BOOKLET
This booklet was designed by me. It will be given to Toronto Zoo during the pitch in order for them to easily navigate through the partnership and the project.
THE TEAM
ART DIRECTOR
ALLISON ORTEGA
ILLUSTRATOR
GRAPHIC DESIGNERS
ALLISON ORTEGA
PRODUCT
BRANDING
CLIENT
LONGSLICE BREWERY X
TORONTO ZOO
ROLE
ART DIRECTOR
GRAPHIC DESIGNER
As the Art Director for the Longslice x Toronto Zoo project, my responsibilities focused on overseeing the comprehensive development and conceptualization of visual ideas. My role involved ensuring that these concepts harmonized seamlessly with the project's goals and objectives. Additionally, as a Graphic Designer, I took charge of designing the captivating coaster visuals and spearheading promotional efforts.
ABOUT THIS
PROJECT
Longslice Brewery collaborated with different teams from the Advertising and Graphic Design program of Humber College to present a compelling partnership proposal for Toronto Zoo. The most remarkable work will be used to pitch the partnership to the zoo and our Wild Craft campaign was chosen as the winner for this collaboration.
CHALLENGE
The goal is to create a unique private label for Toronto Zoo by featuring captivating visuals of prominent zoo animals in order to effectively promote Longslice's initiative in helping the zoo. Thirty percent of the generated profits will be dedicated to supporting the Toronto Zoo Wildlife Conservancy which will solidify the project's commitment to wildlife preservation.
ART DIRECTION BY ALLISON ORTEGA
ILLUSTRATION BY ARIES DE PAZ
TYPEFACE
The name "Wild Craft" suggests a sense of adventure, creativity, and craftsmanship. The typography used for the logo is a blocky typeface that align with the wild and imaginative theme, creating a cohesive and consistent narrative for the brand.
COASTER
The coasters are patterned to the look of the beer cans with the same information at the back. With this kind of design, the audience are still able to know about the partnership of Longslice and Toronto Zoo even without the physical can.
DESIGN BY ALLISON ORTEGA
POSTER
The posters are minimalist and straight to the point and informs the audience about the benefits of purchasing this beer.
DESIGN BY STEFFI ZIEBERT
PROMOTIONS
A series of static and video promotions with striking hues and playful animation will be posted in Longslice's socials in order to promote Toronto Zoo's private label and also encourage people to try and buy the new product.
DESIGN BY IVEEN DELA PENA
PITCH BOOKLET
This booklet was designed by me. It will be given to Toronto Zoo during the pitch in order for them to easily navigate through the partnership and the project.